The idea is simple: strip a problem back to its fundamentals and build something new from there. Instead of blindly following your assumptions, ask yourself: "What do we actually know?"
Instead of asking, "How do we normally do this?"
A better question is: "What is this, really? Why do we do it this way? Does it actually have to be this way?"
If you apply this to your own situation, you quickly end up with questions like:
- Which processes are we only following because that's how it's always been done?
- Which "best practices" are actually assumptions in disguise?
- Which rules are costing us money or customers without us truly realizing it?
In many companies where innovation or its adoption stalls, you see the same root causes:
- Traditions that aren't critically examined
- Built-up complexity resulting from layers of assumptions
- Solutions that barely address the real problem, if at all
Instead of asking how to do something better, consider this: what is fundamentally true and what could we start doing completely differently from now on?
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